About CLICR

A bar cut to 35%.
Nobody had built the app.

CLICR didn’t start in an office. It started at a door in south Georgia that had a number to hold, and no product on the market that could hold it. What it turned into was something nobody saw coming, including the person who built it.

South Georgia · COVID

The constraint

For two years, Kaleo Lyles counted his rooms the way everyone counts them: manual counters, a radio, and a number in somebody’s head. It worked well enough that nobody thought to question it.

Then the restrictions came down and his bar in the southern part of Georgia was regulated to 35% of its usual occupancy. Thirty-five percent is not a number one person can hold at the front door. The whole team has to see it at once, from wherever each of them is standing.

So he went to download an app where the counters talked to each other. He went through more than fifty of them. Not one would do it.

Fifty apps. Not one of them synced.

Across the group

The build

What he wanted was almost embarrassingly simple. Counters that communicate. The same motion at the door, the same job for the person doing it, except every clic lands in the same place and everybody sees the same number.

So he put his own resources behind it, worked with a third party software group, and rolled it out across his boutique hospitality group. Then it just ran, quietly, inside his own venues.

Four years in

The realization

This is the part Kaleo says matters most, and it is the part he didn’t see coming.

He had done it the traditional way for two years and never once thought of it as a loss. Counting was a chore that ended when the night ended. What the synced count actually did was keep the thing every venue throws away: who came in, and when, night after night, in a form you could sit down with the next morning.

That was the moment. Not the compliance, not the convenience. The data he didn’t know he wasn’t collecting, and wasn’t using.

The count was never the point. What the count knew was.

Lake Tahoe

The handoff

On a snowboarding trip, Kaleo mentioned it in passing to Harrison Wilkins, a friend and business partner of four years who was about to graduate as a service designer. Harrison had never heard of it, and asked why nobody was putting time into it. Kaleo told him the truth: no time, and not his space.

Harrison took it on part time, for the fun of it. Nine months of meetings with the software group, user testing at SCAD and at the cocktail bar he worked at, and drawing screens with the training he had just finished. Somewhere in those nine months he had the same realization Kaleo had. That is when it stopped being a favor.

New York

The proof

Harrison moved to New York, bartending at Hotel Chelsea to cover rent while he applied for design jobs. Through that he got connected with people at TikTok Events, who needed an occupancy device for their holiday pop up at Grand Central Station. On three hours of sleep he showed up and had their entire team set up in about ten minutes. They ran it all weekend, with a live view of the floor from anywhere in the building, and day by day data showing exactly how well the event had done.

He watched it land on them the same way it had landed on him. Between bar shifts he flew down to Kaleo’s office, walked in, and said it to his face: this needs capital, and it needs me. Four months later CLICR had capital advisors, legal counsel, an incorporation, and $250K raised in a quarter of the time it was supposed to take.

The team

Small, and at the door.

Harrison Wilkins

Harrison Wilkins

Co-Founder & CEO

Service Design, SCAD. Found CLICR running quietly inside a hospitality group, spent nine months of nights and weekends rebuilding it around how venues actually work, and turned it into a company.

Lucas Martinez

Lucas Martinez

Co-Founder & COO

Service Design, SCAD, previously BBK Group. Runs operations and the data work with venues, and the reporting an operator reads on Monday morning.

Advisors

The operator who started it.

Kaleo Lyles

Kaleo Lyles

Advisor

Built the original CLICR inside his own venues during COVID, when nothing on the market would let counters talk to each other. Runs Southern Blue Mile Hospitality in Georgia, which keeps the person who started this standing in the kind of room it was built for.

Counters that communicate.
That’s the whole idea.

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We’re running pilots with venues, promoters and hospitality groups. Start counting free, and tell us what to build next.

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